About: Every day, thousands of singles join the growing eVow community. This product is reserved only people who are seriously looking for a long-term relationship are able to register. That means no more wondering if a user dating online is actually serious about finding someone. Singles come to eVow.com and form serious, long-term relationships, meet life partners, and fall in love.
Design: The eVow web and mobile apps were initially created without any design, and using POF as a template. While the product was successful, it lacked personality.
Our team made a case for organized and executing detailed user interviews and usability tests, to identify gaps and pain points in the existing experience, unmet needs and motivations, and mapped these out to identify feature bloat and missed opportunities.
Additionally, we did a series of competitive analysis around web and mobile apps, assessing the strengths and weaknesses of these designs against our needs.
The designs below highlight the most dramatic changes that came from our findings after they were balanced against business requirements. Rapid wires and prototyping testing results showed a significant reduction in lostness and the new, cleaner high-fidelity mocks were received very positively overall.