About: What began as a modest start-up out of CEO and founder Markus Frind's apartment in 2003, quickly grew into an unexpected success – revolutionizing the online dating industry as the first free online dating site and now boasting 90 million members and more than 6 billion monthly page views.
While the company's flagship product is its dating website and apps, and also includes products such as eVow, Fastlife, and Passion Match.
Design: In my time at POF, I've overseen the brand development and guidelines across all our outward facing products. From conference collateral, office supplies, marketing and PR campaigns, and television commercials, we've aimed to bring consistency to the POF brand and unify it's look and feel.
We started by flushing out the brand's mission statement and brand purpose, identifying barriers and motivators to create emotional consumer insights. These, coupled with a cheerful, optimistic, down-to-earth tone of voice, have been fed into all our marketing materials and set the stage for what the POF brand tried to emulate.