PlentyOfFish Website

Project Details

Client: PlentyOfFish


  • Mood Boards
  • Style Guide
  • Iconography
  • Personas
  • User Journeys
  • Responsive Web Design
  • Wireframes
  • Prototypes
  • High Fidelity Mocks

About: What began as a modest start-up out of CEO and founder Markus Frind's apartment in 2003, quickly grew into an unexpected success – revolutionizing the online dating industry as the first free online dating site and now boasting 90 million members and more than 6 billion monthly page views.

While the company's flagship product is its dating website and apps, and also includes products such as eVow, Fastlife, and Passion Match.

Design: The POF apps have been recently redesigned to create universal, scaling experiences that adhere to the unique creative specifications of each platform. By stepping back and applying the core essence of design thinking, problem solving and goal-driven design, the new experience puts the user experience first while remaining ethical, purposeful, pragmatic and elegant.


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