Client: Royal Host Canada
Role: Lead Designer
About: Royal Host is a diversified hospitality company that delivers shareholder value through hotel investment, management and franchising. The Company owns and operates the Travelodge Canada franchise business, which is currently comprised of over 90 hotels across nine Provinces and Territories. Additionally, they operate other internationally recognized brands such as, Super 8®, Holiday Inn®, Hilton® and Ramada®.
Design: In 2007, Royal Host Inc tasked me to create marketing collateral for their corporate brand and over 45 different hotels across Canada.
I worked directly with projects manager to develop copy, obtain and edit imagery, creating templates and organizing resources for every hotel under their corporation.
The marketing materials that came from this large project are still in production today and set the tone for all brand efforts since it's conception.